Men's Featured Collections
John John Florence Signature Series
Working hand-in-hand with brand partner, John John Florence, Electric proudly introduces his first signature series sunglasses. Available now exclusively at your favorite surf shop, our best-selling Knoxville S and Knoxville XLS are customized with JJF design detailing and feature Electric’s exclusive melanin-infused lenses.
In partnership with the Surfrider Foundation, Electric is proud to be a part of the organization’s Coastal Defender program. The Coastal Defender program is a coalition of thought leaders who have aligned to fortify the Surfrider Foundation's mission to protect and enjoy our oceans, waves and beaches. We share a love of the sea and surf and have a stake in preserving them.